False Advertising

Misleading Claims by Lyra Health

Misleading Claims by Lyra Health

Many in the field of psychotherapy, including practitioners and marketing personnel, are currently using the term “evidence-based therapy” to refer to something quite different from what someone might otherwise assume. The specific claims by Lyra Health of providing “evidence-based psychotherapy exclusively” is particularly problematic, as these claims not only hurt the consumers of psychotherapy by misleading them and restricting their choices, but it is also discriminatory by explicitly excluding psychotherapy models that have a different value-base from being considered legitimate forms of therapy. Complaint filed to the California Department of Insurance and the California Department of Managed Health Care.